The easier your website it is to use, the more people use it. An essential part of “easy to use” is intuitive. Intuitive design means that when a user sees it, they know exactly what to do.
The main thing about intuitive design is that it’s invisible. Design is intuitive when users can focus on a task at hand without stopping even for a second. Intuitive designs direct people’s attention to tasks that are important. In the end, an intuitive design focuses on experience.
Imagine that you’re at a car rental place and you’re pointed out the car you’re getting. You walk up to it, and want to get in. You arrive to the car, reach out your hand to open the driver’s door – but there’s no handle! How do you get in?